The Greatest Guide To Pinterest stats for marketers

Pinterest's economic efficiency demonstrates the platform's productive monetization and increasing advertiser self esteem. The System reached major milestones in 2024, achieving its initially billion-greenback quarter and developing sustainable profits expansion.

Just about a single 3rd of all American Grown ups use the Pinterest application or Internet site, regardless of whether it serves to be a System for inspiration, a platform from which to publicize their own personal blogs or web-sites, or something else solely. It is a really significant audience sizing, provided the size of North The united states.

We’re all guilty of saving things such as recipes or DIYs to our Pinterest boards, only to hardly ever actually do them. Nonetheless, the System however has great influence above its people.

Pinterest people usually tend to share Concepts and inspiration with Other people than consumers of other social media marketing platforms. Pinterest end users are more likely to share Strategies and inspiration with Other individuals, which can support to build associations with potential customers and boost manufacturer awareness.

This significant engagement amount would make Pinterest a precious System for firms that want to achieve their target market.

When put next to big competitors, Pinterest carries on to differentiate alone through function-pushed use. Whilst TikTok and Instagram target leisure consumption, Pinterest end users solution the platform with particular ambitions: scheduling purchases, gathering inspiration, and exploring merchandise. This essential difference in user intent translates right into marketing alternatives.

77% of Pinterest consumers say they use Pinterest to prepare buys. Pinterest buyers are highly engaged Using the platform and use it often to system their buys. This is a wonderful opportunity for brand names to achieve potential prospects when These are during the early stages of their purchasing journey.

Simply how much does Pinterest make annually? Exactly what is its valuation? Get these issues answered With this part.

In 2025, Pinterest preserved a robust website world wide existence, with especially large consumer concentrations from the Americas and aspects of Europe. America led the System by a broad margin, reporting ninety six.0 million Lively buyers—accounting for more than 28% of Pinterest’s total international audience of 340 million. This dominance reflects the platform’s deep integration into the digital behavior of American users, specifically in lifestyle, fashion, and home inspiration content.

With regard to profits, Pinterest brought just over a billion for the quarter, generally by using its advertisement enterprise.

We compute average MAUs determined by the average of the amount of MAUs calculated on the final working day of the current period of time and the final working day ahead of the beginning of the current time period. We estimate ARPU by geography dependant on our estimate from the geography where earnings-producing pursuits manifest. We use these metrics to assess the growth and overall health of the overall company and think that MAUs and ARPU ideal replicate our capability to bring in, keep, have interaction and monetize our buyers, and thereby generate income. When these quantities are dependant on what we feel to get acceptable estimates of our person foundation for the applicable period of measurement, you'll find inherent issues in measuring utilization of our solutions throughout significant on the web and cell populations around the world. Furthermore, we're constantly in search of to boost our estimates of our consumer foundation, and these kinds of estimates may well improve because of improvements or adjustments in technological innovation or our methodology.

Enable’s boil it down. In this article’s what all these Pinterest statistics imply for anyone seeking to make an effect in 2025:

Disclaimer: The data investigation report we existing here is based on details uncovered from numerous sources. We aren't answerable for any monetary reduction, problems, or damages of any form that may outcome from the usage of the knowledge herein.

These and also other opportunity hazards and uncertainties which could lead to actual benefits to vary from the results predicted are more thoroughly comprehensive within our Quarterly Report on Sort 10-Q to the fiscal quarter finished September thirty, 2025, which is obtainable on our Trader relations website at investor.pinterestinc.com and to the SEC website at . All information and facts presented in this release and from the earnings materials is as of November 4, 2025. Undue reliance really should not be placed on the forward-hunting statements in this press launch, which happen to be based on data accessible to us around the date hereof. We undertake no obligation to update this information and facts Unless of course essential by legislation.